The Cherry Brand is all about delivering fabulous, fun and practical items for the modern woman.

The Cherry Handbag Organiser™ was launched in May 2008 and has been a huge success - it’s in 10 countries already!

Now The Cherry Brand is proud to unveil its newest darling – Cherry Fold-Up Ballet Flats™ - or FUPS™. They are satin ballet flats which have a specially designed sole to enable them to fold up in half. They come in a small zipped pouch that unfolds into a full size shopper to carry those heels!

Two fabulous products that will leave you wondering how you ever lived without them!

 

The Cherry Handbag Organiser ™ emerged for two reasons:

Firstly my handbag was a total disaster and I could never find anything. I have publicly embarrassed myself by literally dumping my bag upside down on the floor in shopping centres in a desperate attempt to find my keys or cell phone.

Secondly, I am a self-confessed handbag junky. Despite my divine collection, I never used them because it was such a mission to switch from one bag to another.

So what was a girl to do? Well, develop a product that would solve both these problems of course…and so emerged the Cherry Handbag Organiser™.

 

The Cherry Fold-up Ballet Flats were simply a necessity:

I spent way more time wedging my flat shoes into my evening bag instead of adding another lashing of my mascara (which would have been time much better spent!) knowing full well that by the end of the evening my feet would be squealing. Scrunching shoes into a little space is not easy and it doesn’t do much for the shoes structure once they’ve been good and bent. The choice isn’t great: broken shoes or broken feet.... seriously!

What I needed was very pretty, nicely fitting ballet flats that fold perfectly in half. Perhaps they should come in their very own little pouch that unfolds into a sizeable shopper to hold those stilettos. Voilá the emergence of the Cherry Fold Up Ballet Flats™.